The Financial Times Guide to Analysis for Managers by Babette E. Bensoussan, Craig S. Fleisher

The FT Guide to Analysis for Managers gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused. Learn the fundamentals of these techniques and you'll be able to analyse the performance and competitive fitness of both your own company and your competitors more effectively and take better strategic decisions about the future direction of your business. The top 12 tools covered, in a straightforward, practical style, are:

BCG Growth/Share Portfolio Matrix

Competitor Analysis

Financial Ratio and Statement Analysis

Five Forces Industry Analysis

Issue Analysis

Product Life Cycles Analysis

Scenario Analysis

Macroenvironmental Analysis

SWOT Analysis

Value Chain Analysis

Driving Forces Analysis

Win/Loss Analyis