The Soul of the Firm - C. William Pollard

The Soul of a Firm is about people and values. It demonstrates the difference they can make in the ultimate success of any organization, not simply because of their work ethic and commitment to success, but because of the impact that all of us can make in the lives of those we have the opportunity to associate with and serve. Leadership in the firm has a responsibility to the ethical, professional and personal development of every individual in the organization. This can be accomplished only through the belief that all of us are created in the image and likeness of God, and a philosophy of understanding based on respect for the dignity and worth of every individual.